📄 NovaShades LLC – Privacy Policy

Privacy Policy
Effective Date: August 14, 2025

NovaShades LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or use our services. It applies to customers in both the United Kingdom (UK) and the United States (US).

1. Information We Collect

We may collect the following types of information:

  • Personal Identifiers: name, email address, billing/shipping address, phone number.
  • Payment Information: payment card details (processed securely via third-party providers; we do not store full card numbers).
  • Account Information: login credentials if you create an account.
  • Device & Usage Information: IP address, browser type, operating system, browsing activity on our website.
  • Communications: messages you send to us via email or forms.

2. How We Use Your Information

We use your data to:

  • Process and deliver your orders.
  • Provide customer support.
  • Improve our website, products, and services.
  • Send you updates, offers, or marketing communications (you may opt out).
  • Comply with legal obligations.

3. Legal Basis for Processing (UK Customers)

For UK users under the UK GDPR, we process your personal data based on:

  • Contract necessity (e.g., to fulfill your purchase).
  • Legitimate interests (e.g., improving our services, fraud prevention).
  • Consent (e.g., marketing emails).
  • Legal obligation (e.g., tax and accounting records).

4. Your Rights

  • UK Customers (UK GDPR / DPA 2018):
    • Right to access, rectify, erase, restrict processing, data portability, and object to processing.
    • Right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
  • US Customers (CCPA / applicable state laws):
    • Right to know what personal information we collect.
    • Right to request deletion of your information.
    • Right to opt out of the sale of personal information (we do not sell your data).
    • Right to non-discrimination for exercising privacy rights.

5. Data Retention

We retain personal data only as long as necessary for business purposes or legal obligations.

6. Sharing of Information

We may share your information with:

  • Service providers (e.g., payment processors, logistics partners).
  • Legal authorities when required by law.
  • We do not sell or rent your personal data.

7. International Data Transfers

If you are located in the UK, your information may be transferred to the United States. We ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your data.

8. Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission over the internet is 100% secure.

9. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect information from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date.

11. Contact Us

If you have any questions or requests regarding this Privacy Policy: